To discover the ideal candidate for a position, you must first create an attractive job posting. The modern job seeker, however, is difficult to impress. Continue reading to learn how to write the ideal job posting for these tricky candidates.
The Modern Job-Seeker
Take a moment to get to know the modern job seeker before you start posting jobs. They generally look in multiple directions and are more mobile than they’ve ever been. The modern job seeker may spend up to 15 hours per week looking for work and is just as likely to do so on their smartphone as on their PC.
Glassdoor, one of the world’s most popular job boards, receives more than half of its traffic from mobile, with the 35-44 age bracket leading the way. As a result, businesses that allow mobile apps are twice as likely to receive high-quality candidates than those that do not. You don’t have to completely drift from your regular methods of posting jobs. You just need to get a necessary upgrade to attract these millennial candidates.
How to Attract Candidates?
There is no such thing as a wonder drug when it comes to recruiting. Instead, there’s a wide range of channels to choose from, and the trick is to find the ideal combination. Here are a few tricks that will ensure you attract the modern job-seeker:
1. Choosing the Best Job Title for Your Vacant Position
While you may think of a job title in one manner, potential candidates may be looking for something else entirely. To find out if your title is something a job seeker would look for on Google or Bing, conduct some research.
A content writer, who is likely to search “content writer” on the internet for a job, would miss out on your job posting if you mention “ardent wordsmith”.
2. How to Write a Job Description
Job descriptions have the potential to offend, demoralize, and frighten employees. They also can engage, encourage, and inspire. To do the latter, we must change how we think about this relationship.
Try to show how your company is different from others in the industry. Additionally, mention the perks of working with your company.
3. How and Where to Post a Job Listing
You need to generate some interest in the job you recently posted on your careers page. You’ll want to get your listing recognized by the communities where passive candidates congregate to do this.
While social media is a good place to start, it’s not enough. You need job boards. The leading premium job boards in terms of ROI (return on investment) are LinkedIn, Craigslist, Indeed, and Monster.
Case Study — The Ultimate Job Posting By Hootsuite
Hootsuite posted a job for a Customer Advocate. This is what they shared:
WHO ARE YOU?
As a Customer Advocate, you are a part of our post-sales Support team, and your passion for providing exceptional customer service contributes to our world-class high level of customer satisfaction. Acting as the first line of response to customers worldwide, you will communicate in an open, helpful, and engaging tone and focus on finding the right solution with each customer.
You will connect with our customers to address questions and resolve issues through multiple channels such as Phone, Chat, Email, Twitter, Facebook, etc. You will organize and triage customer queries and support issues between these channels as well as manage outages and communicate to the appropriate stakeholders and customers. Additionally, you will work with various teams to resolve customer support concerns, escalate bug issues, and serve as an ambassador for our brand.
You are available to work a flexible workweek, which includes some weekend coverage.
This job posting appeals for a variety of reasons. Firstly, It concentrates on the candidate rather than the corporation. Secondly, It is looking for qualities rather than experience. They understand that discovering exceptional prospects isn’t necessarily about the experience, but rather, about the personality of the individual.
Hootsuite is demonstrating that they know how to attract entry-level candidates by focusing on their qualities and personal characteristics rather than their years of experience.
Conclusion
The purpose of hiring is to find, engage, and hire the most qualified candidate for a position. Effective job descriptions are a vital first step in that direction. Job descriptions that are well-written pique the interest of your potential talent pool, resulting in more focused and higher-quality applications.
They also assist potential applicants in understanding the breadth of the position and in determining whether it is a good fit for their talents and career aspirations before deciding whether or not to apply. Keep all of these suggestions in mind when writing your next job posting.