Social media recruiting is no longer a novel trend. It is one of the most frequently used methods for acquiring talent. Since the majority of individuals use at least one social media network, it becomes logical to use these platforms to recruit and acquire new employees.

As per a survey, around 21% of job seekers stated that they landed their dream job thanks to social media. But what are some of the additional advantages of using social media to recruit? And where do you begin? Keep reading to find out.

What is Social Media Hiring?

Recruiters use social media sites to discover prospects, which is known as social recruitment. It’s also known as social media hiring, social recruitment, and social media recruiting.

In addition to recruitment, social media is heavily employed in employer branding. Employers can use these platforms to promote their employee value proposition and improve their inbound recruitment efforts.

As the use of social media has increased, social media recruitment has grown in popularity among talent acquisition experts. This is not surprising, given that nearly three-quarters of workers aged 18 to 34 obtained their most recent employment through social media. Furthermore, nearly 90% of recruiters say they have hired someone using LinkedIn.

The Best Social Media Recruitment Practices

There are numerous advantages to using social media for recruitment. Social media networks are the primary source of new job hopefuls and high-quality job applicants for several organizations. 

This is since social media recruiting allows recruiters and other talent acquisition experts to better target their audience and reach out to a larger number of people. But how do you do that exactly? Here are some of the best social media recruitment practices:

1. Pick the Right Platform for Your Company

There are numerous social media channels available nowadays. As a result, it’s critical to understand how each channel operates and its major audience. 

Instagram, for example, may be the best fit for targeting people in design, marketing, retail, and other related fields, but it may not be the best fit for developers. Instead, some organizations are turning to specialist social media platforms and forums like Reddit, GitHub, and StackOverflow to find developers.

2. Optimize Your Brand’s Social Media Profile

Your company’s culture and key principles should be reflected in the social media profiles you utilize for recruitment. Many companies develop distinct pages for employer branding and talent acquisition on Facebook and Instagram.

Many companies urge their staff to use LinkedIn to improve their profiles. They give staff branded and uniform cover photographs or urge them to put links to the company’s employment portal on their profiles.

3. Involve Your Employees in the Recruitment Process

Your staff will be able to assist you in mastering your social media recruitment efforts. Employer brand ambassadors help organizations recruit new talent and hire higher-quality employees.

According to a Monster survey, 65 percent of people would consider a new employment opportunity if they learned about it via a personal link in their network.

4. Stay Active on Social Media

Staying active on social media is the key. Since most people already use these platforms to look for jobs, you wouldn’t want to miss out on good talent just because you weren’t active.

5. Invest in Paid Advertisement

As opposed to other channels such as job boards, one of the main advantages of using paid ads on social media is greater targeting.

Furthermore, social media advertising on Facebook and Instagram is usually far less expensive. It’s easier to target candidates on social media based on their job titles, regions, interests, and a variety of other factors, making advertising much more focused.

Conclusion

Social recruiting is becoming increasingly important for businesses as more people join social networks and use them for job searches. With over 3.5 billion users on LinkedIn, Facebook, and Twitter combined, recruiters are aware of the advantages of using social media to attract potential job prospects.